Now the Indian audience has been more mature in terms of cinema viewing.Earlier films with larger content were made for the whole India now public is watching films shorter in length but big in entertainment.
Today in multiplexes the films are usually running from 90 to 120 min and people are enjoying the content in that time only.But they immediately reject the films which has lesser entertainment of without content.
This phenomena is understood by all top producers like Karan Johar,Prakash Jha,Rakesh Jha,Aditya Chopra and big stars Amir Khan,Shahrukh Khan,Salman Khan,Akshay Kumar Hritik Roshan and so on that shorter length but better content and best entertainment is the success mantra of the Box Office.
Rajneeti,I hate Lov Storys are the recent example of success packed with entertainment in a power packed format.
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